• Thoughts

News & Views List

  • October 17, 2018
    How well do you know your audience? Truly know your audience. Not just gender or age or even spending habits. Holistically, how well do you know your future buyers and brand champions? Both brands and agencies have become more and more granular and the shift to Marketing Personas, a composite sketch of key segment of your audience, is at the fore front of marketing strategies.
  • March 14, 2018
    When you live in Jersey, getting a taste of all four seasons in a week can be a hassle, but the one season we never get tired of is award season! Competition has gotten heavy in the past few years within the higher education marketing world, but our agency has been continuously striving for perfection everyday with collaborations between our creative team and the clientele.
  • February 5, 2018
    There is nothing that stresses people out more than money. Managing money in the 21st century is about convenience and experience instead of perks and short-term benefits. Million-dollar brands like Venmo, Robinhood, and CASH have all focused on making it easier to follow and manage our money while Apple Pay and Samsung Pay make it simpler to pay everyday items like groceries and retail. The appeal for these ideas comes down to the experience, and when banks merge, they fall.
  • October 23, 2017
    With the rise of federal investigations into accessibility of .edu sites, the challenge for institutions is not just compliance, but also assuring their site stands out from the crowd. With so many regulations to follow in the Web Content Accessibility Guidelines (WCAG 2.0 AA), how can great creative continue to cut through the clutter? It isn’t easy, but with a experienced team you can develop cutting edge websites that are both creative and accessible.
  • October 12, 2017
    If you work in higher education (or any public entity), you have knowledge of the Americans with Disabilities Act (ADA) and the importance of complying with its standards. However, what many institutions do not realize is that ADA compliance now reaches beyond physical spaces. In order to be fully compliant, schools must meet standards on the web as well.  
  • July 20, 2017
    The ever-changing digital advertising and technology age has created a new and improved way to effectively advertise to your market. Testing the waters to learn what works and what doesn’t work is the biggest challenge for today's advertisers. Social media itself is no longer the new and mysterious commodity it once was, but it’s essential for advertisers to stay up to date with social media’s hot new trends.
  • May 5, 2017
    You don’t understand them. You can’t understand them. The truth is, no one gets them, no matter how hard you try, you might be upsetting some of them. So how on Earth do you expect to market to them all? Well it can be done, but it's extremely challenging. That’s because you can’t just plop a generic name on an entire group of people and expect it to be true for all of them, but reoccurring patterns can be found.
  • March 22, 2017
    These first few months of 2017 have already proven to be a wild ride for advertising, particularly for digital.
  • March 9, 2017
    There’s no denying that humanity is relatively obsessed with the concept of the “end of the world.” Between recurring giant-asteroid flicks, television shows riddled with zombies, and glorified depictions of post-apocalyptic worlds, it’s no wonder we have fantasies of Armageddon on our minds. Yet, we are brought back to reality as leaders in technology warn us about a real, almost-living, almost-breathing new technology that could lead to our extinction: artificial intelligence.
  • February 14, 2017
    Whether it’s a well thought out greeting card left on the back seat, a beautiful bouquet of roses hanging on for dear life, or empty pockets on February 15th, we each have our own Valentine’s Day traditions. In fact, this day—dedicated to showering our partner with consumer-driven affection—is the highest grossing annual holiday outside of Christmas. There’s plenty of love to give, but how exactly did Valentine’s Day become the day virtually all consumer industries salivate over?
  • January 25, 2017
    Think about all the different fast food places. Have you ever wondered why most fast food logo colors are some form of red and yellow?  That’s because the colors red and yellow subconsciously trigger hunger and/or induce excitement. Genius, right? Color scheme is one of the oldest advertising tactic and it works wonders. It’s scientifically proven to alter our minds psychologically about how we feel towards something.
  • January 9, 2017
    Being able to evolve and adapt to changing conditions is an integral part of operating any business. Specifically, in the world of advertising and marketing, we’ve seen some pretty drastic changes over the past two decades. Credit that to the Internet boom.  
  • November 30, 2016
    When thinking of the future, most people commonly think of flying cars, lots of holograms and self-lacing shoes. As weird as it may sound, all three of these technologies exist now, and what is possibly more surprising is that self-lacing shoes were the last to be made. Now flying cars are more than a while off from being mainstream, so let’s focus on the more accessible and affordable option of future cars: self-driving ones.
  • November 2, 2016
    Huge surprise here, apparently video is popular. At this point, you should be able to see the the power of video and how it has dominated digital media. Unfortunately, it seems as if no one is realizing how powerful video really is. 2016 is the year of video marketing, and it’s only getting bigger, to the point that 2017 will still be the year of video. So maybe you should look into capitalizing on that.
  • July 28, 2016
                Facebook is causing ripples in the news again, but that’s not anything new. They changed their algorithm again, except this change is a swift and deadly blow to many businesses that rely on Facebook. The social media platform has had its ups and downs, but even today, it’s the social application with the most time spent in the app on average.
  • July 18, 2016
    There is no escaping them. Pokémon are everywhere and they’re invading more than our world, but also our childhood dreams. At this point you’ve heard of Pokémon Go and if not then you’re lying. Niantic’s greatest achievement has literally taken over the world and the global release hasn’t even finished yet. What can only be described as a global domination, Pokémon Go has surged in popularity with innovative augmented reality that puts the gamer into the incredible world of Pokémon.
  • July 5, 2016
    VR is huge. Like the whole world in your hands, huge. Virtual reality is taking the world by storm and really blowing people away. Multiple brands have jumped aboard the VR ship and the engaging experiences have thousands of people frantically searching for cardboard boxes to strap to their face. There are many ways to experience VR, but at its core, it is broken down to incredible expensive technology or an app on your phone with a cardboard headset.
  • June 23, 2016
    Targeted Advertising has a new, unique tool to better engage with people based on their sentiments, passions, and hunger-driven food emoji use
  • January 11, 2016
    Do you want to reach a new generation of students in a meaningful and actionable way? EFK has the key to unlock the minds of prospective students and parents through a proven strategic process. See our short guide here and contact us to learn more. 
  • November 23, 2015
    The ad-block war is escalating. The most recent news is that Yahoo Mail was testing on shutting out users with ad-block on. Before that, iOS9 release of ad block technology has been the first from a mobile behemoth. Ad blockers for smartphones are gradually gaining popularity, and media companies are estimated to lose over $20 billion in revenue by the end of 2015 due to this. The most popular tool, AdBlock was bought in October and implanted an Acceptable Ads program.
  • November 23, 2015
    In a thriving and culturally diverse city like Trenton, it’s hard to standout.
  • November 17, 2015
    It's everywhere. Planes, trains, automobiles. We see it everywhere. But do we engage? Does it spark curiosity in us to learn more or do we see it as another obstacle in our busy lives? By now I'm sure you can see that I'm talking about Digital Placed-based media.
  • November 10, 2015
    Today, when a viewer opens a web page that interests him or her, what would that person access for the information desired – a complex story or a 30-second video? The answer, of course, is the 30-second video.  
  • November 5, 2015
    The ability to hold a millennial's attention are they keys to the kingdom for advertisers. Growing up with a society bombarded by ads they have become desensitized, you need to be bold and different. You can no longer think that the product will market itself through features and designs.
  • October 29, 2015
    It’s been an exciting couple of months for EFK Group and our CEO Eleanor Kubacki!