Olive branch Funding
The Background Story
JGWentworth approached EFK with a new enterprise they were adding to the family of cash settlement solutions, Olive Branch Funding. To compliment the new venture, they wanted a new look along with a solid brand message. EFK designed a distinctive strategy for the new brand – one that would be targeted and disruptive in the cash settlement industry. The use of bold colors and messaging, although relatable, made Olive Branch Funding successfully standout when it came to direct mail, print and digital.